PRESTIGIOUS AWARDS FOR CONTINENTAL SPORTCONTACT 7
Performance and aesthetics in one tyre: The Continental SportContact 7 won two prestigious design awards this spring: Red Dot in iF DESIGN AWARD. The international jury was impressed by the form, function and innovative industrial design.
Continental's SportContact 7 is a proof that tyres can also deliver outstanding performance in terms of form, function and design.
A new sports tyre from Hannover has won two of the most prestigious international design awards – the Red Dot Prize: Product Design in iF DESIGN AWARD. "We are delighted that our flagship sports horse has not only impressed tyre fans with its performance, but that our work has also been recognised by designers from around the world with these awards," says Enno Straten, Head of Strategy, Analytics and Replacement Tyre Marketing EMEA at Continental.
The designers pursued three main objectives in the development process:
1. Develop a credible "next generation" for the long line of successful SportContact tyres.
2. The innovations they have developed need to be visible and recognisable in the best possible way.
3. The design style had to be in line with that of modern sports cars.
Red Dot Award for Product Design
In the "search for good design and innovation", the 48 international members of the Red Dot 2022 jury have expertly, individually and exhaustively reviewed every product from 60 countries that has been nominated for a Red Dot Award: Product Design. Only the products that impressed the experts with their outstanding design quality – including the Continental SportContact 7 – have won awards. The jury believes that the award-winning companies have set new standards in the design industry with their products. Dr Peter Zec, the initiator and CEO of Red Dot, commented on the 2022 competition: "This year, I was particularly struck by the strong creativity evidenced in the winning products. The fact that there are still models that surprise in form and function is truly impressive and commendable."
Among the nearly 11,000 votes received, the SportContact 7 prevailed.
The ultra-performance sports tyre has also won this year's iF DESIGN AWARD in the "Product" discipline in the vehicle category, one of the world's most prestigious design awards. The iF DESIGN AWARD is awarded once a year by the world's oldest independent design institution, iF International Forum Design GmbH. The SportContact 7 impressed the 132-member independent international jury of experts with its innovative design and function. They had a very challenging task, as they received almost 11,000 proposals from 57 countries for evaluation.
About the Red Dot Award
The Red Dot Design Award is one of the biggest design competitions in the world. The participants submit products, communication and branding works, prototypes and concepts in three disciplines. The Red Dot award is an international recognition for high-quality design. For more information visit www.red-dot.de.
About the iF DESIGN AWARD
Since 1954, the iF DESIGN AWARD has been the world's leading brand when it comes to cutting-edge design. The iF Design brand is internationally recognised as a symbol of design excellence. The iF DESIGN AWARD is one of the most important design awards in the world. It features design achievements in all disciplines: product, packaging, communication and service design, architecture and interior design, as well as professional concept, user experience (UX) and user interface (UI). All prize-winning entries will be presented at www.ifdesign.com and published in the iF Design app.
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company provides safe, efficient, intelligent and affordable solutions for vehicles, machinery, traffic and transportation. In 2021, Continental generated sales of €33.8 billion and currently employs more than 190,000 people in 58 countries and markets. The company celebrated its 150th anniversary on 8 October 2021.
The Group's Tyre Division has more than 24 production and development sites worldwide. Continental is one of the leading tyre manufacturers, generating sales of €11.8 billion in the 2021 financial year in this sector of the Group with more than 57,000 employees. Continental is one of the technological leaders in tyre production and offers a wide range of products for passenger cars, commercial and special vehicles and two-wheelers. Continental's continuous investment in research and development makes an important contribution to safer, more cost-effective and more eco-efficient mobility. The Tyre business unit's portfolio also includes services for tyre trading and fleet applications, as well as digital tyre management systems.
